In the E-Commerce department we strive to deliver a best-in-class customer experience, when browsing and shopping on the JYSK digital platforms. This means ensuring that customers can easily navigate the websites and find the products, prices, promotions etc. they are looking for. We always work with a cross-channel mindset and focus on delivering a seamless experience across online and offline channels. This to ensure that we at JYSK deliver a unified experience for the customer, no matter what platform or channel the customer wants to engage with us on.
In order to make the right business decisions, we are highly dependent on collecting and working with the right customer data and feedback. The E-Commerce department monitors and analysis customer behavior on our digital channels daily to identify and handle potential problem areas.
E-commerce also plays a big part in supporting marketing initiatives in JYSK. We ensure that the Marketing department has the platform needed to execute campaigns and special activities towards potential customers. It is key that we always are on top of new digital possibilities and technologies that can help push our marketing efforts even further.